In Nigeria, blogging has become a popular way to express oneself, share one’s interests, and even earn money online. Be that as it may, assuming you’re new to the universe of writing for a blog, it very well may be overpowering to sort out where to begin.
We will take you step-by-step through the process of starting a blog in Nigeria in this guide.
However, before we dive into the crux of the matter, let’s look at the definition of the two terms below:
Blogging In Nigeria: What Is a Blog?
A blog is a kind of website or online platform with written content that is usually arranged in reverse chronological order, with the most recent posts appearing first.
Blog posts can be written about a lot of different things, like personal experiences, opinions, news, and content that is educational or instructional.
Images, videos, and audio recordings are examples of multimedia content that can be included in blogs.
What Is Blogging?
The process of developing, writing, and posting blog articles on a blog is known as blogging. It entails consistently writing and updating blog posts, corresponding with readers and other bloggers, and advertising the blog via a variety of channels, including social media, email, and search engine optimization (SEO).
Blogging can be done for both personal and professional reasons, including information sharing, community building, and generating income through advertising or other monetization techniques.
7 Steps to Start Blogging In Nigeria Successfully
STEP 1: Choose Your Niche
You must choose your blog’s topic before you begin writing. It’s referred to as your niche. Your specialization should be an area in which you have extensive training and understanding and are enthusiastic. Popular blogging niches in Nigeria include:
- Personal Finance
- Health and wellness
Choose a market that interests you and has a sizable user base in Nigeria. To find out what people are looking for in your niche, you may conduct some research utilizing software like Google Trends or SEMrush (recommended).
STEP 2: Choose Your Blogging Platform
When you’ve decided on a niche, you’ll need to choose where you’ll host your blog. Although there are other blogging systems available, the two most recognized are WordPress and Blogger.
The two of these platforms are free and simple to use, even though you don’t know how to code.
WordPress is a self-hosted software, which requires you must buy your personal domain and hosting. This allows you more authority over your blog, however, it additionally demands greater effort to put it up.
We recommend using NAMECHEAP for your cheapest domain and hosting needs. They serve millions of websites for business owners across the globe.
Blogger, on the other hand, is hosted by Google, so neither hosting nor a domain name is required of you. Because of this, it is an excellent choice for novices who do not wish to make significant initial investments.
STEP 3: Set Up Your Blog
When you’ve decided on a blogging platform, it’s time to get your blog up and running. This includes selecting a blog design, tweaking it to meet your industry, and writing your first blog article.
If you use WordPress, you may select from countless free and premium themes to modify the look of your blog. Plugins can also be used to add extra features to your blog, such as social media sharing buttons or contact lists.
If you’re using Blogger, you may alter the look of your blog by selecting from a variety of designs. Widgets can also be used to offer extra functions, such as social media buttons or a search field.
STEP 4: Create Quality Content
Your content is the most crucial aspect of your site. To draw in and sustain readers, you must develop high-quality articles that are valuable to your target demographic.
This includes producing well-researched posts, incorporating graphics and videos into your content, and publishing on a frequent basis.
Keep your target audience in mind when you create your articles. What are their concerns? What issues have they got to address?
You may establish a dedicated readership by giving responses and remedies to these problems.
STEP 5: Promote Your Blog
It’s time to start advertising your blog once you’ve developed outstanding articles. This entails driving visitors to your blog using social media, email campaigns, and other channels.
Begin by setting up social media profiles for your blog on sites such as Twitter, Facebook, and Instagram. Publish your blog content on these sites and interact with your readers to create a blog community.
You may also advertise your blog using email marketing. Build an email list with a program like Mailchimp or ConvertKit and send out frequent newsletters with links to your most recent blog posts to your readers.
You can promote your blog through guest posting on other niche-related blogs, participating in niche-related online communities, and optimizing it for search engines using SEO strategies in addition to email marketing and social media marketing.
STEP 6: Monetize Your Blog
There are a number of ways to make money from your blog if you want to. The most common means of making money from a blog are:
#1 Affiliate Marketing
Selling other people’s products and getting paid for them. You can earn affiliate commissions on any product you sell on an affiliate marketing platform. Learn how to get started with affiliate marketing HERE.
#2 Sponsored Content
Creating content with brands to promote their goods or services. It’s also known as a guest post. When you have diligently built your blog to a high standard to the point it starts getting quality traffic, you will be receiving guest posts from brands.
#3 Displayed Ads
Displayed ads like Google AdSense, Adsterra, AdThrive, Mediavine, etc are great options you can earn from on your blog based on clicks and impressions.
This blog monetization method is one of the best options to opt for immediately after your blog starts getting traffic on an average level, especially AdSense and Adsterra.
#4 Selling Products
You can also earn from blogging in Nigeria by selling your own products, such as ebooks, courses, or tangible goods.
Creating digital products has become one of the cash cows online, as it’s easy to create and set up. With one valuable digital product that solves people’s problems, you will keep getting sales on it.
#5 Selling Ad Space
Selling ad space is very lucrative when it comes to blogging in Nigeria because there are a lot of brands in Nigeria that want their products to reach as many potential clients as possible.
When your blog traffic increases with a wider audience reach, startups, small businesses, brands, and companies will come to place banner ads on your blog, which will in turn create a substantial income for you.
To make money from your blog, you’ll need regular visitors and a large following. Center around making quality substance and building a local area of perusers before you begin adapting your blog.
STEP 7: Stay Consistent
Lastly, in order to succeed as an effective blogger, you must be dedicated. This includes writing on a regular basis, communicating with your readers, and always upgrading your blog. Blogging is a lifetime process, and seeing benefits requires time and work.
Make a blogging schedule and stick to it to be consistent. Give yourself targets, such as posting a particular number of blog posts each week or monthly, and keep track of your performance. Enjoy your victories and gain knowledge from your setbacks.
In Nigeria, starting a blog may be a worthwhile experience. You can establish a successful blog that shares your hobbies and connects with people all over the world by identifying your topic, setting up your site, providing great articles, advertising your blog, monetizing it, and being persistent. Try to have fun, be yourself, and embrace the journey!
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